About Us

Founded in 2006, Amsterdam Group Public Relations Inc. was established to strike a delicate balance between contemporary world-wide-web branding and cutting-edge, next generation social media engagement with the established and highly accredited practice of media relations and traditional thought leadership promotion.

We secure bold positioning around the world, crafting an indelible imprint with prominent audiences for our clientele, which include and have included Georgian Prime Minister Bidzina Ivanishvili’s “Georgian Dream” campaign, Zimbabwean Prime Minister Morgan Tsvangarai and that nation’s Sport and Education Minister David Coltart, former Nigerian Governor and oil shipping magnate Dr. Orji Uzor Kalu, the Arcadia Foundation, MYUTIQ, First International Bank, Families USA, MyBucks Financial Technology, Contec Global Group, Capital Nine Zero (CNZ), leading global micro-finance charity Opportunity International, and a range of other corporations, government officials and agencies.

Our practice carries weight at the highest levels of international governance. We have developed a unique reputation and subsequently, sterling relationships with the influencers of today that have enabled our company to work collaboratively with our clients well beyond the preset terms of any consultancy agreement.

Amsterdam Group boasts an unprecedented practice. Whereas most industry majors prioritize seeking new business over servicing clients, Amsterdam Group places a value on service.

Our team has further spoken around the world on the value of social media engagement and citizen journalism, ensuring concurrently that our clients regularly have the world-wide-web in focus while their voices resonate in established media outlets, such as the New York Times, Financial Times, Wall Street Journal, Sky News, the BBC, and the Economist.

Our public relations firm has a broad history of cooperation in Europe, North America, Eurasia, Latin America, Asia and Africa.

Our value-focused Communications approach leverages existing contacts throughout these regions while forging and cultivating new relationships with reporters, editors, think tank senior fellows, and policy makers on behalf of a clientele we are proud to consider an integral part of our team and its thought stewardship.

OUR Team

Founder & Managing Partner  

Samuel Amsterdam is an advanced advocacy and strategic media engagement professional with
corporate and political council experience in London, Brussels, Washington, D.C., and Toronto. He worked previously in the private sector in public relations and corporate and media relations.

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Greg Alan Caires

Greg has more than 15 years’ experience in journalism, thought leadership, corporate communications and military public affairs that he brings to help clients attract talent, grow their business or protect their reputations as a Consultant with Amsterdam Group.

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Phil Armstrong
Potomac International

Through out a diverse career in public affairs, corporate communications, and advertising, Phil has earned a national reputation as a counselor and strategist on reputation and issue management, brand strategy, crisis communications and political advocacy.

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Mark Cowan
Potomac International

Mark Cowan draws on more than 35 years’ experience working on complex domestic and international public policy issues as counsel for a broad range of clients. He advises corporations, government entities, and foreign sovereigns on a wide array of business, regulatory, and trade issues.

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Leo A. Giacometto
Senior Advisor

Leo A. Giacometto has an extensive background in political, military, private and public sector service with a wide-range of applicable experience in the areas of consulting, advising, founding, strategic building, operating and managing private sector companies.

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Mark Satter
Account Consultant

Mark is a social media and international public relations consultant who brings to the Amsterdam Group table a background in multilingual political science, foreign affairs, and journalism. Previously, Mark worked as a journalist based in Kyiv, Ukraine.

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Kalu-Kalu Ugwuomo Jr.
Business Development Services Consultant

alu-Kalu Ugwuomo Jr. is an Amsterdam Group Public Relations CSR and Sustainable Business Development Services Consultant and founder / North American Director of Nexus Africa a global network of African philanthropists. Nexus Africa forms a strategic facet of the NexGen philanthropy network, Nexus Global. He is also a co-founder and an original member of the Hip Hop Caucus, a US national non-profit organization that aims to foster civic engagement among young people of color on various issues.

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Ana Cobos
Project Director

Ana is a bilingual Communications practitioner with deep experience in global media relations, brand strategy, influencer marketing and social media in the consumer goods and non-profit sectors.

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